hitchhiker - 8:35 pm on Jun 24, 2013 (gmt 0)
That's extremely useful, thanks. At this point research statistics are a breath of fresh air, keep 'em coming! :)
Somebody earlier pointed this out too..
Basically: By increasing PPC exposure above the organic SERPs, they've significantly reduced the amount of traffic going to organic results. It didn't happen 'overnight', it would seem to be a 'dial' that has been turned over a year or two. It explains a lot.
It would also explain why the 'traffic' is dropping from all sides (*everywhere) as mentioned in my OP.
Submerged beneath the Panda/Penguin 'effects' (both positive and negative), it would have been v. difficult for us to detect.