> not wishful thinkng.
Yup. I can empathize with those wiped out by Google (my sites got hit hard as well), but after lots of work on making my sites stronger, I'm finally beginning to see some improvement. The search engine landscape, unfortunately, looks to have changed permanently to reward themselves first, then brands and then if there's nothing else, organics. That's business and those not able to compete will simply die off, sorry. "Build a better mousetrap" or don't (really it's your choice, Google couldn't care less).