Sometimes... when I see gazillion websites with nonsense ads, and find webmasters complaining trying to be heard (me included) regarding this conflicting topic...
Then I see the irony, we deliver gazillion of impressions every week, we deliver lots of messages, sadly now lots google drive, google apps, google adwords, google whatever... and even worse with poor performance... and still we try to be heard... delivering G messages.
A campaign doesn't sound good but doesn't sound too bad in my head, not just removing the ads, but replacing them or at least one with a message: G, stop trying to define what's good content or trying to figure out what's good. You get the idea. Yes I know how that sounds, I'm not fully convinced but we are gazillion publishers delivering massive impressions per week, there is the irony on trying to contact G... a company that won't listen, they have been off for a while.
I still remember when they said were going to focus on blogs... and then the rise of the MFA, then the spammy web. And yes the enemy is listening. But this is not a rant, not at all. I'm a webmaster on my own and things looks confusing, I also work for a big media company and what can I tell them? "let's call a fortune teller?" besides despite there is no ROI the company is investing huge amounts of money on "social networks", OMG the web is broken.