I think the last two big updates from end april till know changed the user behavior. More and more poeple looking at amazon for buying as first place. Goolge made itself worthless for generic buying searches. The sad story about this next stage of internet is, that amazon, profits from the google boost now gets into business from its own sellers. In my niche they underprice their sellers in every item that worth it. Queer, that this overtaking of best price and serp changes come along to the same time. Since then all ( ALL !) small other business in goolge are downgraded to page 2-3-4.
I canīt believe that amazon is the only site in the whole internet that has a great UE? All other sites are junk? A you tube video has better UE than a 10 year old site with lots of input and information?
Why, when google wants great UE and great content, donīt they give a small hint in WMT like
If this, we could fix problems and give better UE.
But this secretiveness makes it look very noisy in regard of conspiracy theories.