diberry - 3:40 pm on Jun 13, 2013 (gmt 0)
3) Be blunt. Be concise. Be impersonal.
This is really the quintessential advice. Google has limited time to read and listen. I'm a big fan of letting frustrated webmasters vent somewhere amongst sympathetic peers, but maybe we need to dedicate a particular thread to noiseless, unemotional suggestions and criticisms and let Google know about it.
I still don't see how any of Google's search strategies are supposed to be forcing us to buy Adwords. Only three websites can be in the top three positions, so you could argue that on every search phrase Google is trying to con all but three of the related websites into buying Adwords. And if all those websites buy clicks, still only the highest paying ones will be at the top each time. So most websites who can't rank are either going to give up or decide to look for sources of traffic other than Google, aren't they?
And that gets back to the lesson everybody should have learned by now: you cannot rely wholly on Google for traffic (organic or otherwise). I know, I know, in some countries it's 90% of all search traffic. But search traffic isn't the only way people find businesses. There are entire threads around here dedicated to how to make money without Google. And the funny thing is, at least in my limited observation, the better your site does outside Google, the better it does within Google. I think this may even be part of the "brand" or "authority" signals they're looking for - if you are relying entirely on Google for traffic, they may figure you're not really trying to build a viable, enduring business. I can't disagree with that view, either.