Whitey - 3:28 am on Jun 13, 2013 (gmt 0)
DS: Why not just update them and announce them?
MC: We used to do that. By the end of the year, people were like Ö okay, 53 Panda updates, can we stop talking about it now?
We do more than 500 algorithm changes every year. Itís always difficult to assess what to share. With Penguin 2.0, we knew that a lot of people would be affected, so we wanted to get the word out [searchengineland.com...]
Need to help Google understand more about what's important to share. They won't / can't always, but here's a good example.
For months webmasters were debating what to do about the upcoming update. Damned if you, damned if you don't was the mood where a lot of webmasters choose to sit tight. A directive in advance with the right tools would have saved a lot on angst. Consensus amongst many was that using the disavow tool was a risk - and MC himself even urged extreme caution, followed by the recent "machete" communication and reconsideration request process feedback.
But the follow up on the penalty release process was the best and quickest I've heard. Of course we have yet to hear from those good news stories.