hitchhiker - 6:12 pm on Jun 12, 2013 (gmt 0)
Agree with the 'white whale' analogy.
Internet 20-10 years ago? -> Being asked 'What is [the] internet?' Not registering 'beer.com' (available) because it didn't seem useful. Suddenly free information everywhere. The media frenzy riding in on it. Spam? It was a python sketch or luncheon meat. Different world.
Google inherited that, then they inherited the 'mass market' with it. 99% of sites need Google to exist, but that number is dropping (Social). They're being pummeled from all sides.
Scarey for them, they may well have overreacted, like many of us do each time 'the next cool plugin or script' surfaces - suddenly it's everywhere it probably shouldn't be. You lose focus, so do corporations. To get on track you need to communicate with the market.
It's a mistake to think of Google as a person, it's teams and teams of people. They seem genuinely interested in doing the best job they can. Now we need two way communication, so we can make informed decisions for our businesses and projects.