seoskunk - 3:57 pm on Jun 12, 2013 (gmt 0)
The State of the Internet is maybe a misleading title, Google isn't the Internet, well not yet. That aside you make some interesting points regarding UGC. Brands have been boosted across the board on Google and SME's running specialist websites are beeing squeezed out of the very markets they created online.
I just wonder if this will backfire for Google as SME's adapt by channeling more of their sales through the likes of Amazon and Ebay. Certainly the ROI is better via this root than through adwords IMO. If Google loose SME's I think it will hit revenue hard as Brands often don't advertise much on Google.
Short term though Google are reaping the benefits of their current strategy. Advertising is up and share price has never been so good, but I see long term problems and damage to the balance of SME & Brands trading online.