hitchhiker - 11:11 am on Jun 12, 2013 (gmt 0) [edited by: goodroi at 1:18 pm (utc) on Jun 12, 2013]
My personal observations, and summary of information taken from a number of forums, and the personal observations of 20 or so webmasters with a combined traffic of 10s of millions of visits per day.
I've tried (my best) to summarise what I've seen in relation to this, and not editoralise too much.
Disclaimer to newer folk: Take this for what it is, a set of observations - somewhat muddied by our personal experience and expectations. We do not work for Google, we only have part of the picture.
A fairly clear pattern has emerged: The fight against spam was HUGE. At some level Google failed to react to the crossfire generated, and collateral damage. It hit widely, but no one more than UGC (User Generated Content). In part made possible by the narrowed gathering of, and seeming reluctance to consider, wider-perspective webmaster feedback.
Why all this UGC?
We are normally an order of magnitude bigger than everyone else. Things hit us first and more noticeably. Our area is 'gray', both quality and otherwise. We fight SPAM at the site level and tend to see updates before others do (due to our reach and size). In some regards, we may signal what's to come for SMEs (small and medium enterprises).
I've left a lot out (paid links), as I haven't personally been following it. This is just my own meandering personal perspective.
* "Cross-fire collateral damage." In a time when bullets are flying around you, keep your head down. In web terms, that would mean blending in with the crowd. "Use traditional software, don't do anything custom-made. No-Follow every link." That's not a great situation, that hurts everyone.
* Alexa works pretty well (in my experience) for large sites - those of us in the top 10,000
* Some entertainment: [webmasterworld.com...]
Fully personal opinion
I'm a white hat SEO, for 15 years. First website made in 1994. IMHO: Good content has never been hit so hard, and to this extent. Some may argue, the current state of affairs will result in the loss of smaller deserving businesses, those without the deep pockets to survive turmoil to this degree.
IMHO Focus on content, even now. Nothing else has a longer-term chance of survival.
I don't believe any of this is intentional on Google's part, I believe them when they say they don't favour brands. PPC would be a better place for brands in general (they are used to that and can afford it, everyone wins). Leave organic to a fair mix of SME and brand - then the ad space used above the SERPs would be acceptable.
Question to the community
Do we need, as a community, to establish better dialogue with Google? If so, a proper way to do that. To keep the signal to noise ratio down. Real Googlers participating, hundreds (not 2). I believe some inside the web-spam team might agree, please speak up.
[edit reason] per author's request, added question to the community [/edit]
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[edited by: goodroi at 1:18 pm (utc) on Jun 12, 2013]