cmendla - 1:08 am on Jun 13, 2013 (gmt 0)
@Planet 13 - I do want them on separate pages due to the nature of the industry.. Looking at competition, the attention span of viewers might be a bit light. THerefore, in this case, one page might not work.
@not2easy.. The problem with this particular industry is that some people will only want widgetb.. others will want them all. Given the organic search and the competiveness, my *Guess* is that it is better to have individual pages with more focus. OTOH, the pay per click and directories tend to dominate the industry where even the strongest sites tend to attract more for long tail than the generic searches.
@netmeg - In this case that wouldn't work. The visitors are pretty familiar with the four concepts
Just to add, I've been doing some more reading and according to the data on the custom search help for google, it appears that google can sense boilerplate. The ratio of boilerplate to individualized text is about 50-50.. I'm leaning to putting the boilerplate on each page and then watching to see if they get in, and stay in, the index.