Localisation: Serps were almost the same (I vpn'd incognito)
They are the one using that annoying rating thing right? Where you place some arbitrary HTML meta data in your code and you magically get a bunch of stars, and review metrics?
How could they not think that would be gamed. Disclaimer: I love meta-data, LOVE IT! (don't have any use for it in a forum though)
Reminds me of the time we learnt you could use the extended '★' html code to put an star in-front of your result.
Also: If that is it, I think they're all reading from the same hand-book. One of our 'competition' is using almost precisely (attributes included) the same code.