Planet13 - 4:50 pm on Jun 10, 2013 (gmt 0)
Tell them that google is all jenked up right now and that if they want to be found in google, they are going to have to do more for their website.
But the good news is if they have a real business, this should be a lot easier. Assuming they have a physical location, I would imagine a google places page should be easy to set up. Of they sell stuff, probably they should be able to create content relating to how to use it, or some social media, or something like that. A blog with maybe past customers telling their success stories?
I guess the thing to do is to look at what they DO have as a REAL business and what the other guys DON'T have, and leverage those assets.