My parents have a business, been online since 1994. They've been ripped to shreds lately, they just have a website that simply shows the necessary content - nothing special, not really any SEO for a long time. Just a vanilla site, doing its job.
Here's the problem:
I just did a search for 'learn widgets in country' (5 euros per click adwords - They were number one from 2001-2007)
I found a website, at #7 that has: No content on the homepage, is not in the country in question, is not in the business in question, has NO backlinks at all (from what I can see) - and only a single EMPTY google+ page.
It's in that block of 'google places' results that takes up the top 80% of the serp (after the 3 large adword blocks) My parent's business is #12 on the first page.
What do I tell them to do?