netmeg - 2:00 pm on Jun 8, 2013 (gmt 0)
Put your best and most resources towards something you can control. Spend time on SEO sure, but don't sink a ton of money into it when you know ahead of time you do not control the outcome. The money might be better spent building your community, or even on PPC which is maybe still not under your control, but moreso than organics.
And above all, make sure whatever you're doing is focusing on getting people to come BACK to your site on their own. Which means giving them a really good reason to want to come back.