martinibuster - 3:23 am on Jun 13, 2013 (gmt 0)
indyank you are on to something. Justin Sanger touched on what happens pre and post transaction then took the topic way out there, way beyond the SERPs, in one of the best presentations I've seen in a long, long time. This was at the recent PubCon New Orleans. He talked about how there's the sales funnel we've all been talking about all these years. But he said that at the other end of that sales funnel there's a post transaction funnel that opens up on the other side.
Marketing, Facebook, Links, Website> Transaction < Post Transaction Actions
He then put up a slide dotted with the logos of companies that Google has purchased or has invested in that have something to do in one way or another with what happens in the post transaction period. Post transaction actions can be friend to friend recommendations, reviews, repeat transactions, coupons, emails, text messages, mobile/local business intersections etc.
He mentions some of that, in a different context, in this blog post on JustinSanger.com. [justinsanger.com]
Today, the marketing funnel opens right back up post transaction as the business has an opportunity to move the customer to a connection and potentially into an advocate.