indyank - 3:11 am on Jun 12, 2013 (gmt 0)
And you might well be, because it MAKES NO SENSE that G knows either your Direct visitor numbers, or any type of conversion quantity.
This thread interests me as I have been noticing these before. There are two things there.
1) How does G knows your Direct visitor numbers?
This might be possible if they get the data from their own and various third party sources. This includes
a) analytics software (their own and those owned by third parties),
b) browsers (their own chrome browser and other third party browsers).
c) all other sources.
Either they buy the data from third parties or they have means of getting such data from those browsers, say, thro. the integrated Google search tool. Almost all browsers would have the popular search tools like google, bing etc. integrated.
They then correlate data obtained from various sources and estimate the best possible direct traffic to a web page, which might be fairly accurate.
2) How does G know the conversion quantity?
Google might consider a frequently clicked link or button on a web page as the conversion unit on that page and keeps track of the number of clicks. They could do this for G (or search engine) traffic alone and then apply the direct to organic traffic ratio arrived at from 1) above to determine the overall conversion quantity or rate.
@shaddows and others, do you think this is possible?