Shaddows - 4:57 pm on Jun 11, 2013 (gmt 0)
Back when Zombie wasn't a dirty word, I noticed that not only did G traffic vary with Direct, but if Direct Conversions (quantity, not rate) spiked, then G traffic declined in quality for the rest of the day (became zombified)
The thing is, it's pretty darn hard to explain this. If you talk about it too much, people think you're crazy. And you might well be, because it MAKES NO SENSE that G knows either your Direct visitor numbers, or any type of conversion quantity.
Back when there was a serious attempt to explain the Zombie phenomenon, people were actively encouraged to strip out non-G traffic before looking at the numbers. Which makes sense, but makes it impossible to notice co-occuring patterns like this.
Anyway, my rational mind tells me there is no way for Direct and Google traffic to be tied in any way, apart from the prosaic pan-niche explanations like:
- Fad / buzz / hype (and lack thereof)
ETA - Site is 13 year old ecom (so matching the age-pattern), with no problems and strong rev growth, particularly in last 18-20 months (so not having a moan)