martinibuster - 1:42 am on Jun 7, 2013 (gmt 0)
Yes, there are different forms of advertorials. In the USA there's an FTC rule about having to label paid articles and disclose affiliate relationships in "reviews" of products, that sort of thing.
So when does an article become an advertorial? When there's money involved, right?
Maybe the topic should be, When doese Google think an article becomes an advertorial?