muzza64 - 10:48 am on Jun 6, 2013 (gmt 0)
I think the optimal combination is domain authority (lots of high quality backlinks from a wide variety of sites to the homepage) and individual page authority (2 or 3 high quality backlinks to internal pages). Anchor text doesn't seem to matter, anything will do.....site name, click here, anything.
I have a couple of competitors who have been rising strongly over the last couple of years with 95% duplicate/similar/spun content and both show these traits in their backlink profile. Every internal page ranks well due to the domain authority but the internal pages with 2 or 3 high quality backlinks rank TOP for almost every search term imaginable.
The difference between their internal pages ranking okay and ranking top seems to be the backlinks to those internal pages.
These are not brands and neither site is doing anything new/unique by the way, they are just "me too" sites. But they have both focused their marketing/PR on one specific attention grabbing product/area, created some really good content for that and made sure the rest of the site is passable. That is attracting lots of high quality backlinks. Not cheap but very effective.