england9300 - 3:24 pm on Jun 4, 2013 (gmt 0)
I manage the website for a commercial building products company that distributes almost all of our products under two different brands. One of them sells direct to contractors, and the other sells to distributors. It is very important to our distributors that these two brands are not associated in the marketplace, lest they feel that we are undercutting them.
Because of this, we have two different websites with very similar content (product documentation, spec sheets, etc). As a small company, we don't have the resources to create unique content for each site.
On Google, we rank well for our target keywords, but usually only one of the two websites will show up. Any advice on how to avoid a duplicate content penalty? Should we use rel="canonical" to indicate our preferred brand for that particular product?