g1smd - 10:57 am on Jun 5, 2013 (gmt 0)
Clear blog comments of cruft and spam, or better still ensure it never sees the light of day on the live pages.
Make sure the technical implementation is the best it can be.
Analyse the click journey. Can it be optimised? Is there an easy way to get to related pages?
Does the site look like a genuine business? Surprising how many do not.