vik_c - 12:48 am on Jun 4, 2013 (gmt 0)
#1 Add useful content on a regular basis. Create content that people link to or share because they want to.
#2 Try to keep your costs manageable so if Google's next move hits your traffic, you can still survive.
#3 Add value to your site.
#4 Place the user experience higher than most other aspects even if it means turning down revenue. This means say no to overly intrusive ads like pop-ups, pop-unders, flash banners with sound that start playing without any user initiation etc.
#5 Try not to be everything to everyone with your site.
#6 Create your own mailing list and information product(s).
#7 Mine your logs for keywords. Find out what your visitors come looking for and create related content.
#8 Have a good internal linking scheme based more on the user experience more than for any sort of optimization for the search engines.
#9 Look for dead links, both internal and external, on your site regularly.
#10 Don't worry too much about Google.