ColourOfSpring - 12:32 pm on Jun 3, 2013 (gmt 0)
whitey, on this point:-
Step 3. Build new inbound links using white-hat tactics like guest blogging, while abiding by proper anchor text rules with your new inbound links.
How is it "white-hat" if you're guest blogging to build links - how are they natural links? Natural links aren't negotiated and quid-pro-quo'd - they're published unbeknownst to you by other webmasters. I've had some guest bloggers who came to me and I published their articles but I nofollowed their links. They demanded I unpublished their articles when they saw the nofollow so they could get them uniquely published elsewhere. Excuse me - I thought they wanted to guest blog, not link build :) - so how is that natural? I can understand guest blogging to win natural traffic from a nofollow link in an article, but to do it for dofollow links is 100% against Google's guidelines (and I'm not being facetious here, it's pretty obvious it's flouting their guidelines).
Also, on reconsideration requests, it's simply wrong advice to tell people to use this when they've had loss in rankings due to an algorithmic update.
However, maybe you're right on the disavow tool and it does actually work if you use it in a very specific way. But why does MC tell us this relatively recently when Penguin 2.0 was imminently being released? Is this advice for the next Penguin update in 6 months time? Seems like horrible timing from him - why wouldn't he issue this advice months before Penguin 2.0? He had plenty of user-data to see if people were using the disavow tool too "delicately". If Penguin 2.0 used disavow data, then horrible timing from Matt Cutts to advise us days before Penguin 2.0 (WAY TOO LATE) - if it doesn't use disavow data, then what use is the disavow tool?
There's simply too much FUD being spread around - vague statements from MC, some wrong/irrelevant advice from non-Googlers.