Jez123 - 10:18 am on Jun 20, 2013 (gmt 0)
unless you pay nowadays your site will not appear above the fold for most.
There are also a lot of ads that will be below the fold in that case. So they are devalued too? That will probably drive up the price of the ads with everyone clamouring to get to the top. I sense an implosion is imminent.