HuskyPup - 10:12 am on Jun 19, 2013 (gmt 0)
@husky online sales are booming. There is no putting that genie back in the bottle.
I did not say online sales were not booming, I'll rephrase it ... Many, both small and large B2B companies, no longer trust the results they see therefore are returning to the tried and trusted methods of face-to-face exhibitions, visiting potential suppliers or factories.
Our factory in southern India has had more new customer visitors so far in 2013 than in the whole of 2011 and 2012 combined. Undoubtedly, in part, this has to be an increase in business confidence and new projects in many economies, however it is notable that visitors are inspecting many more factories than they used to do.
Online sales for relatively lightweight, postable, couriered, branded products, even own brands, are doing well and if one is in the unfortunate position of competing against many other drop-shippers, good luck, however the real meaty, weighty side of factory production, for many, online sales simply do not exist, sales information and specifications, of course, but the actual sales of multi million Dollar machinery without inspection and extended discussions, well, in my industry that certainly does not happen.
I mention this because so many here are focussed on B2C and they forget that B2B is where the future of all new products is. Of course the problem for many is that they cannot "do" B2B since they have no in-depth knowledge/training/apprenticeship of any chosen subject so end up competing head-to-head with many other B2C sites and then try to gain advantages over their competitors by whatever means possible ... spam, hacking, whatever crap.
This entire B2B area is one that Google clearly does not understand nor comprehend, sure they can put Chinese directory sites at #1 to #10 in the SERPs, however for many businesses in many niche areas this is totally and utterly a waste of time and the reason why I am seeing a definite increase in trade fairs and visitors to them.