rish3 - 12:53 pm on Jun 5, 2013 (gmt 0)
Regarding "kept my SERP positions but lost traffic"...
One thing I've noticed is that Google seems to have a tripwire when it discovers some commercial value in a query. Once it trips, you'll see
- More ads, product ads with pictures, etc.
- More local search results
- More inline image results
Try changing your location from search tools and see how much the SERPS change. For example, the #2 or #3 spot can look really good, but once you search from some popular cities, you'll see that the spot gets pushed down by either local results or product ads.