Wilburforce - 7:48 am on Jun 5, 2013 (gmt 0)
Well, this morning my site is #6 for widget service localtown, behind otherthing service localtown. Otherthing is related to widget like armadillo is related to cranberry.
On the other hand (I found this out after checking a referral in my server log), at least my site is #1 for brandname widget, in which brandname - not a brand I supply - is spelt incorrectly. Needless to say, the misspelling is not an anagram or part anagram or in any other way similar to any word on the site, let alone the landing page. The manufacturer's site doesn't show up until page 2.
Relevance? Ho. Ho. Ho.