diberry - 3:39 pm on Jun 5, 2013 (gmt 0)
If I offer a guest post (or have a guest post on one of my web properties) I allow for ONE link - to the author's profile or website. No product links, no tweaked anchor text, and no more than a single link. Yea I'm probably overdoing it
I don't think so. There's a recent discussion about how someone got penalized (it appears, one can never be 100% sure) for having guest posts with multiple links. The site owner either removed the links or nofollowed them, and they came right back.
Jez, I think Google tries to distinguish between links strictly meant to improve rankings and links meant to (also) drive genuine, converting traffic. Advertorials can have both effects. I *believe* (but definitely can't prove) that Google tries to give the benefit of the doubt when a practice improves branding/referral traffic as well as ranking. That doesn't mean the link won't ever be a problem, especially if it doesn't feel natural in the page. But I think Google is more after the paid advertorials that bloggers are invited to do en masse, creating a sudden surge of everybody suddenly "reviewing" the same site or product, complete with a link. Yours being a one-off may be more safe, especially if it reads well and naturally and benefits visitors.