ColourOfSpring - 2:44 pm on Jun 5, 2013 (gmt 0)
I am now wondering: what's the difference between an "advertorial" and a guest post with a link?
If both are dofollow, then there's no difference - the intent is purely to "link build". Personally I think guest posts can be a good thing to build referal traffic (just use nofollow), but of course you need to offer high quality articles to websites with decent traffic.
I am wondering about one thing; I ask local firms to add our link, button or banner to their website to show their customers that they are affiliated with us, we get maybe a link or two a day. Is that possibly the reason why we lost out to penguin? It's really small businesses with not much traffic usually and sometimes they have their website using free services.
It may be, but why not continue doing it if it wins you more referal traffic from these sites anyway?