Build your site the way you want to and that benefits your visitors and don't let a company tell you how you can and cannot advertise, link, etc.
Get traffic from other methods and forget about Google. If you do happen to get free traffic them, great, if not it won't be the end of the world.
I could care less what MC says. Don't follow him or his words and have not for years.
Unplugging from Google was the best thing I ever did.