---- Matt Cutts : No-follow advertorial links or we'll take action
Bewenched - 8:28 pm on Jun 3, 2013 (gmt 0)
So lets say you have a page on your legitimate eCommerce site and you have a supplemental page that is related to the products you sell... let's say it's some sort of widget show listings and you run a few ads on it.
I generally do "nofollow" on links to their widget show pages because it is content that I do not control.
If I do not have control of a site the link will be a no follow.
I always take a look at the pages before I activate their event in the calendar, but who's to say in a week their site goes down and is now some domain registrar or hosting company ad page? I don't have the time to check those linked pages every day, that would be too time consuming.
So now Google is going to see those nofollow links as paid?
We aren't paid for them at all, it's a social service to our customers.
The only paid links are 3 ad placements on the page that are Google Adwords only.
I doubt it.
Maybe google needs a rel="nocontrol" or rel="notmycontent" Or some way to define how long you want that wide open page rank to pass...
like rel="nocontrol" expires="09/15/2013" after which Google will totally ignore the link all together?