diberry - 3:25 pm on Jun 1, 2013 (gmt 0)
Hello! FTC anybody?
Thank you! I say forget Google and nofollowing if you want, the worst they can do is ban you.
But the FTC also requires visible disclosures to readers about paid content, and they have the power to do much worse to you.
Webbies I talk to are starting to add CSS buttons to label every.single.page that contains affiliate links and/or free product samples they are reviewing. Anything that might, in reader's eyes, compromise their judgment in the page's content body.
And you know what? If you are honest and do put your reader's trust ahead of any paid/freebie relationship you're having with another business, it's actually a good trust building practice. Because then readers know your competitors must also be getting free samples and using affiliate links without telling them, so what else can your competitors not be trusted with? ;)