Whitey - 3:14 am on Jun 1, 2013 (gmt 0)
@Whitey, I don't think that page was changed. Not according to my notes [seroundtable.com...]
I guess they shifted some of the design placement of the video around but the text is exactly the same as a year ago.
@RustyBrick - thanks Barry for clarifying this and making me aware of the OP ref: [seroundtable.com...] .
In fact, that page is out of context to this thread.
@Fathom - The video certainly is and if you associate it only with the text which was changed, albeit earlier. My concern for quoting the text was the implication behind it in isolation from the video, and in a more generalised application. To me, Google is declaring it is not it's responsibility for content and links pointing to anyone's site, whereas sometime in the distant past it had declared that sites linking into you could , more or less, do no harm, because that's the way Google behaved in such instances. We suspected in reality that was not accurate either, as exceptional advertorial/link campaigns have resulted in penalties, both algorithmic and manual. I might be a year or so out of date, but it kinda resonated hard with me in respect of the current warning on advertorials.
The problem here is that over-use and over manipulation has meant it's going to affect everyone.
For me this is a potent line.
It's not just the overuse, which from Google's point of view has got out of hand, and from the webmasters point of view is dangerous to play with. It's how everyone will be affected by this and also how everyone has participated in advertorials. I mean a simple link, is the simplest of advertorials, and by default it should, by Google's definition, be no followed.
-No links, how is a site to be indexed?
-How are you supposed to get link referrals without some sort of paid communication and/or benefit for effort[ I'm talking of the vast majority of sites ]
-If you have a historical strategy of using links [ who hasn't] and specifically links on advertorials, what are you supposed to do?
-How are content producers, writers, many good writers to monetize their efforts. AdSense won't pay the bills.
The site owner needs to decide how important Google's indexing is and make the choice.
This is another potent line for me, but just how do folks fully adapt to this? This is the question I think we should be focusing on.
My concern is that every piece of press promotion, every link pointing to a site, a client's site, from the promotion or just a link on it's own is a huge risk to a site's indexation sustainability, and potentially business.
Unless of course you're in position and are prepared to pay Google for advertising, outside of the organic listings, or dominant AdSense network, which from a business point of view you might be prepared to do. In the case of advertorials, which , if you genuinely believe there is value on that referring page , you will be happy to receive no follow exposure on, unless you're relying on SEO value alone.
But that doesn't answer the bigger concern at the right level of detail for the majority of folks in a common situation. Where do folks focus for now, and how do they apply their choices. What can they realistically do, and where will their energies provide the best returns.