moTi - 8:53 pm on May 31, 2013 (gmt 0)
how can google tell which is a true editorial and which is an advertorial?
they can't and they never will, simple as that. an algo can't detect what a human brain is able to distinguish. so their solution now seems to be getting human feedback from scared webmasters in order to detect certain patterns their algo is incapable to reveal.
a real world example why this is idiotic: i have massive user generated content on my sites. most of the posts contain links, for example the website of the user which contains further information, sometimes again with further links and so on. some links might be with direct, some with indirect and some without commercial interest.
first of all, when is a link deemed advertorial? a user might or might not link with commercial incentive, a linked page may itself contain ads alongside editorial information. out of millions, how should i investigate every single link for potential commercial implications?
secondly, what if the link is advertorial, but i don't receive monetary benefit? like when users of a website are allowed to link to commercial services but the webmaster or even the user doesn't profit.
that is completely silly. as long as links are relevant, i don't mind if there is commercial intent. i will "dofollow" every link as before. i won't get myself into that game.