Marketing_Guy - 4:06 pm on May 31, 2013 (gmt 0)
The advertorials in question were blatant link spam. The content was practically hidden in the depths of the sites - the publishers only did the minimum they thought they could get away with and it was mostly spammy direct match deep links. It was nothing but selling PR as a commodity.
I think people are reading way too much into it. The announcement this week and events relating to Interflora et all were just Google putting their foot down. Any talk about what's "good for users" is just fluff.
Key points to take away:
1) Link schemes have limited shelf lives.
2) Selling PR will put you on Google's radar.
Frankly if you can't SEO a site or develop an advertising model without tripping over those two points, well I hear MacDonalds is hiring.