rankmaster77 - 4:00 pm on May 31, 2013 (gmt 0)
This seems to be coming at an interesting time. It was only a a few weeks ago that they mentioned a new "back link" analysis process for Penguin 2.0
Bottom line, they are getting more strict on advertorial pages, so more disclosure is needed. Fine.
However the real question is:
How are they going to really know what was paid for and what was done honestly between two sites? How much disclosure is enough? Where should it be positioned? If there is valuable content on that page, that happens to back link to one advertorial page or product in the sea of words written on a topic, should that page have a "NO Follow"? Really?
I think this is a questionable practice on their part, it's surprising and they may have gone too far in their efforts to analyze and process the value of back link. There are too many variables in this equation.