ColourOfSpring - 12:40 pm on May 31, 2013 (gmt 0)
Couldn't put it better myself Savanadry. Not only are Google getting away with so many bad things, but at the same time, Google have created their own reality distortion field that has created many unthinking acolytes to praise/excuse/explain away Google's actions. Google setup "free" services that help foster that kind of brand loyalty.
Gmail offers you a free service and in exchange you give Google data that puts Google in even more control of search and therefore traffic flow. So acolytes just see Google as the nice guys that give you free stuff. Meanwhile, they wonder why it's getting harder and harder to make a living online, and why more and more money is pooling to fewer individuals online.
Same will happen with Google Fiber; people will love it because they will get faster broadband. And at the very same time, Google will get to be an ISP - allowing them to tap into your entire traffic stream right at the source. They will then have the data that will allow them have an even greater stranglehold over search, and therefore traffic flow, and therefore who and who doesn't get business. I know that's a simplification, and "you shouldn't rely on Google", but sadly a large majority of most markets use Google to find things.
There's a great article at seobook.com/blog about this (look up "GoogleMart") - nore sure if I can link out to certain sites here.