ColourOfSpring - 9:27 am on May 31, 2013 (gmt 0)
From [searchengineland.com...] :-
In summary, the Google guidelines for Advertorials are:
(1) Search Engines: If links are paid for, i.e., money changes hands, then links should not pass PageRank. You should nofollow links in Advertorials.
(2) Users & Readers: It should be clear to your readers that this is a paid story by labeling it advertisement or sponsored story.
My emphasis. Now Google are telling us how to publish. Why the hell should they advise us on how to notify OUR visitors? We have to remind ourselves that Google really are just a private company. Dictating to us as to how to publish is a step too far. It wouldn't be so bad if Google didn't have the power to kill your business (or decimate your income at least).
Either editorial process is good or it's bad. Bad editors/webmasters will accept crappy articles, good editors will accept good articles. Notice I didn't say anything about paid or not-paid. Readers don't care if an article is paid or not - they care if it's good or not. Sites that "sell out" create their own failure anyway - "selling out" means you will accept a drop in quality if the money's good enough. Readers aren't stupid, they will know something's up.
What's next from Google? No swearing on your site?