Robert_Charlton - 8:20 pm on May 30, 2013 (gmt 0)
For reference, here's the video...
Will multiple internal links with the same anchor text hurt a site's ranking?
Matt Cutts - Apr 15, 2013
Do internal website links with exact match keyword anchor text hurt a website? These links help our users navigate our website properly. Are too many internal links with the same anchor text likely to result in a ranking downgrade because of Penguin?
Matt's answer: "typically not..." 'though there's always the one person who takes that way too far and has a gajillion links all on one."
...this doesn't match up with my experience - especially overly repeated keywords in internal anchor text.
I was surprised by the answer too, but there's some ambiguity in the question... and it's not clear that Matt is answering the questions that we are considering.
Matt seems to be saying that you can have many links from the same page or from multiple pages in the same site to, say, your Red Widgets page, and even though all the anchors say "red widgets", this won't be considered over-optimization for internal links. He also seems to be considering links in a template. He mentions "template" several times, though he then gets less precise about it and just talks about links on a page, so it's hard to tell.
Several internal linking areas that it's not clear he's addressing, though ...
- over linking in contextual links (occurring in the content area paragraph text), where I've seen it done to ridiculous degrees and clearly just for SEO....
- keyword repetition in footer links, as tedster notes...
- and similar keyword repetition in link lists on pages, as in...
Fuzzy answer?... or has something changed?... or was Google looking at different signals associated with the above problems?