tedster - 7:42 pm on May 30, 2013 (gmt 0)
wouldn't it be natural to link to it from other pages with the anchor text "Antique Widgets" ? What am I missing?
That's natural linking, yes. The sites I got out of trouble used many, many footer links in the template with anchor text like "widget history", "building widgets", "learning about widgets"... on and on.
Now I just realized that maybe that was the keyword stuffing part of the algorithm - but for me, this happened almost exclusively with footer links and sometimes those in a sidebar.