ColourOfSpring - 12:40 pm on May 26, 2013 (gmt 0)
More random organic listings means that more businesses will be forced to bid for adwords driving revenue up. The effect is that adwords listings become more relevant than the organic listings. More clicks for google. Searchers will start giving adwords even more importance.
I argued for this theory in another thread a few months ago - some people here didn't like it. Thing is - quality of SERPs are down, quality of Adwords doesn't go down because of the nature of Adwords (bidding, advertisers caring about conversions and relevancy, Quality Score etc), Adwords revenue has sky-rocketed since Penguin 1.0, share price too. If I'm looking for something and I get more variety and relevance in the ads than I do in organics, I'm more likely to click on the ads.
But we must be wrong....we must be wrong.