diberry - 6:29 am on Jun 1, 2013 (gmt 0)
I wasn't thinking any big organized front or anything anti-Google.
I was thinking how SEO has made us all paranoid and divisive toward each other. Like, how we're scared to show each other our sites, afraid someone will steal our business model or negative SEO it into oblivion. Well, in the offline world of brick and mortar shops, people know your business model and yet somehow a lot of small businesses thrive. That's because in the offline world, people realize that "marketing" and "networking" are forms of promotion that don't stop working because some search engine had an algo update.
We're afraid to link, afraid to use navigation anchor text that makes sense to readers, etc. This is not a sensible way to do business.
I personally am ready to say, "I just don't know what Google wants, and if I did, they would change their minds next month anyway" and focus on actual marketing and networking. We should be linking out when it serves visitors. We should be cross-promoting our brands with other brands when it will please visitors, regardless of how Google might or might not interpret that interlinkage.
That's what I was talking about. I don't want to organize my business around Google, and I guess what I'm suggesting is that we drop SEO entirely and start thinking like marketers - just get converting eyeballs on the page, no matter where they come from. But maybe I'm in the wrong forum for that, I guess.