HuskyPup - 3:52 pm on May 28, 2013 (gmt 0)
Google has asserted that we'll never manage to backward engineer Penguin. Therefore, it HAS to be about more than backlinks, unless that statement was an elaborate bluff on their part.
Bluff? More likely admitting the truth that they lost control of what they were attempting to do ages ago and THEY don't know how to reverse engineer it back to a set of sensible SERPs.
I'm in Germany at a big trade widget exhibition right now and I am absolutely amazed at the quantity of people/companies that have lost all confidence in Google's ability to generate even a mediocre set of widget results.
Interestingly it is more like going back 20+ years when nobody bothered about computers except for pricing and design work, everyone's talking to each other sensibly ... and enjoying the superb local beers and wines:-)
Now am I relaxed or am I relaxed?