fathom - 3:34 pm on May 28, 2013 (gmt 0)
For my ecommerce clients, I'm trying to convince them to stop making separate pages for each size or each color, but to combine the choices on to one or two pages at most. So you have a widget, and you have one dropdown for color and one dropdown for size, rather than have a separate page for every permutation. Unfortunately not every CMS or shopping cart (or internal SKU numbering system) wants to cooperate. But I'm pretty sure that in order to save a sinking ecommerce site, you need to reduce those near-duplicate pages as much as possible.
If you want some additional data to back your suggestion up that you are categorically correct, let me know.
I have been working with a multi-million dollar domain that was brought to its knees doing that form of content spinning/doorway page development.
They hired $200/page wordsmithers to provide really top quality product descriptions but when the only difference between core content of 7 pages is navy, black, tan, brown, red, large or small... how exactly do you prevent "spinning?"
If they wish to see the aftermath I'm sure I can forward analytical details.