netmeg - 3:01 pm on May 28, 2013 (gmt 0)
We are just a small accountancy business and previously competed very well against the huge accountancy websites across the country due to our very good and regularly updated content. PR4, DA37, PA47 are better stats than any other small-medium sized accountancy. We have about 10,000 back-links which I have created over the last 3 years with visitor numbers going up every single month.
I would probably start with those 10,000 backlinks that you created.
For example, if I have a widget site and that site is split into different colours of widgets and those different colours direct surfers to different sizes how can that be a bad thing? if your helping the surfer - example
For my ecommerce clients, I'm trying to convince them to stop making separate pages for each size or each color, but to combine the choices on to one or two pages at most. So you have a widget, and you have one dropdown for color and one dropdown for size, rather than have a separate page for every permutation. Unfortunately not every CMS or shopping cart (or internal SKU numbering system) wants to cooperate. But I'm pretty sure that in order to save a sinking ecommerce site, you need to reduce those near-duplicate pages as much as possible.