I don't mean to interrupt a passionate debate...but related to the Penguin update I have a comment/question. I'm seeing something alarming in the SERPs and would like to get opinions from others.
Out of nowhere a new site is at number #1 for a specific key phrase. One word of the phrase is "DVD." When I Cmd-F and search his page I see 81 occurrences of the word "DVD." I thought this was considered "keyword stuffing" and would result in a penalty...not a reward.
The reason there are 81 occurrences is because under his description he lists....”You may also be interested in the following...and he includes “DVD” as part of every title name. Ex: Title 1 DVD, Title 2 DVD, etc.
Hmm. This got me thinking. I use “add to cart” as a text link on all my category pages. So in one instance I have “add to cart” repeated 100 times on a certain category page. “Add to cart” is listed in GWT as one of my most linked terms. I never liked knowing this but figured what else could I do?
After seeing these results I want to change “add to cart” to “Buy DVD.” Does anyone see any problems I may face by doing this? And if this does help me, so much for being shy about repeating keywords!