ColourOfSpring - 8:47 pm on May 27, 2013 (gmt 0) [edited by: ColourOfSpring at 8:50 pm (utc) on May 27, 2013]
Sure and that is a competitive advantage... but link quality TRUMPS link quantity... and that evens the playing field again.
I gave the example about how big brands will get the attention of august media outlets like ft.com discussing the financial issues of big brand X or Y - no way is a small boutique business with 1 to 3 employees going to gain the same attention. If you have a £X,000,000 to spend on building branches in almost every high street in the UK, with £X,000,000 ad spend, then you will get that kind of attention. Quantity of links is nothing as we all know - it's just noise that will likely punish a site with a weak link profile anyway. Problem: particular links of quality that big brands have access to are out of reach of the small business site owner though - specifically media links.
Let me put it like this - are you suggesting that a small business owner can usurp the truly big brands in Google? It seems highly unlikely given the way things are going (more and more weight given to big brands). If you think it IS possible for small businesses to "win back" their position, then you seem to be suggesting that this may well be temporary that the big brands are dominating many commercial SERPs and it's just a case of small businesses "figuring it out" (what to do) to usurp the big brands. Or do you think in general terms that the big brands have a natural advantage over small brands and therefore generally speaking big brands will continue to dominate?
[edited by: ColourOfSpring at 8:50 pm (utc) on May 27, 2013]