ColourOfSpring - 7:43 pm on May 26, 2013 (gmt 0)
And many indie sites do not build links at all. But there's no point telling Fathom this, because in many threads Fathom keeps making arguments that rely on the "just world fallacy" - the assumption that anyone wronged brought it on themselves by doing something risky. Also known as "victim blaming."
"just world fallacy" - thanks for introducing me to that diberry. Certainly I've been on the receiving end of this attitude from a few people. I guess the wheel is turning. We're going through a transitional phase right now, that's for sure. And I'm talking about everyone who cares to make money on the internet. Even the whitest of white hats who was left utterly untouched by Panda and Penguin are now competing in a completely different internet to the one they existed in 2 years ago. A much more precarious environment, a much less certain one. Even their confidence will be affected. They can see the main traffic driver turning inward, becoming more self-serving. The internet high street is shutting its doors on the independents. It's just a question of time before you get your notice.