fathom - 4:24 pm on May 26, 2013 (gmt 0)
Is anyone else seeing a distinct pattern of higher volume keyphrases being reserved for brands first, almost like two entirely separate SERPs for "brands" and "indies"?
If this is what you are seeing - maybe "brands" invest in organic links and "indies" invest in inorganic links and that creates a class distinction since PENGUIN targets the inorganic side.
When you see a "big brand" get nailed it is generally from a Manual Review which suggests their style of manipulation maybe more sophisticated than PENGUIN can detect.
In reverse... I don't see any reason why brands shouldn't be at the top of results... surely they are not generally considered "low quality domains".