ColourOfSpring - 9:49 am on May 24, 2013 (gmt 0)
Looks like a lack of good links can also play into this as the counterbalance. What do you think?
Whitey, it's probably the case. They were hoping for an "attaboy" from Google in regards to their "cleanliness" of their link profiles and they put a lot of stock (and hope) that Penguin 2.0 would reward them. Clearly it didn't. To be 100% fair though, none of my sites that got hit by Penguin 1.0 recovered after Penguin 2.0 - if anything they lost a few more spots. I still think Google are being very harsh in not giving sites a clear recovery path. There's a lot of very good sites out there that searchers are denied.